Facebook officially announced that an agreement had been reached with newspaper publishers, so it therefore becomes news host.
The press has just found a new form of distribution of its news, Facebook has decided to take the step and directly broadcast the articles in its interface. It is possible that this announcement may not be to Google News, which until then was the rain or shine in this sector.
A dozen major publishers embark
Recent pressures between the world of the press and Google, which threatened to delist the sites not accepting its rules, will undoubtedly enabled newspaper publishers to understand that we should not bet all on Google News, even though a huge part of their audience comes from this news feed.
A dozen publishers therefore has signed a historic partnership with Facebook that the social network can broadcast their news directly. As of today, Facebook will therefore highlight items of some US sites, but also Europeans! Sites National Geographic, The Atlantic, New York Times, NBC News and BuzzFeed will therefore publish their news directly on the platform of social network but also Spiegel, BBC News, The Guardian and Bild in Europe.
The press has just found a new form of distribution of its news, Facebook has decided to take the step and directly broadcast the articles in its interface. It is possible that this announcement may not be to Google News, which until then was the rain or shine in this sector.
A dozen major publishers embark
Recent pressures between the world of the press and Google, which threatened to delist the sites not accepting its rules, will undoubtedly enabled newspaper publishers to understand that we should not bet all on Google News, even though a huge part of their audience comes from this news feed.
A dozen publishers therefore has signed a historic partnership with Facebook that the social network can broadcast their news directly. As of today, Facebook will therefore highlight items of some US sites, but also Europeans! Sites National Geographic, The Atlantic, New York Times, NBC News and BuzzFeed will therefore publish their news directly on the platform of social network but also Spiegel, BBC News, The Guardian and Bild in Europe.
Advantages and disadvantages of "Instant Articles»
Called "Instant Articles," but this system has advantages and disadvantages for the press, especially in the long term. The benefit will be understood is that these newspaper publishers find themselves in the midst of news flow on Facebook and can potentially be read by 1.4 billion people. The distribution of naturally should explode.
The disadvantage is that more visits will also mean less revenue paradoxically, because until now when an article was posted on Facebook by a newspaper editor, the user clicked the link and was taken to the official website which raked in consequently advertising revenue. With "Instant Articles," the user will open the news from Facebook ...
Eventually this could lead to a dependence of the press with respect to third party companies like Google and Facebook whose economic survival is based only on signed contracts between the various protagonists. On this point Facebook has reassured there is no question for him of diverting advertising revenue of Press Publishers. A spokesman explained that statistical analysis systems comptabiliseront visitors and that the sites in question will be paid the fair value of their audience. However, it is true that the sites will lose a key point in the strategy of a website, they will lose the notion of "bounces", since it will be impossible to click on an item alongside ... resulting from While lesser extent, by a loss of income.