5. Transmitted data and the coded (verbal and
nonverbal) symbols that give particular meaning to the data are:
|
a.
|
semantics
|
|
b.
|
cultural context
|
|
c.
|
ideas
|
|
d.
|
messages
|
ANS: D
6. ____
are used by the sender and ____ are used by the receiver as the means for
sending and receiving messages.
|
a.
|
Receptors/transmitters
|
|
b.
|
Channels/transmitters
|
|
c.
|
Transmitters/receptors
|
|
d.
|
Messages/receptors
|
ANS: C
7. ____
is a medium's capacity for carrying multiple cues and providing rapid feedback.
|
a.
|
Cultural context
|
|
b.
|
Semantics
|
|
c.
|
Meta-communication
|
|
d.
|
Media richness
|
ANS: D
8. ____
are the means by which messages travel from sender to receiver.
|
a.
|
Channels
|
|
b.
|
Transmitters
|
|
c.
|
Receptors
|
|
d.
|
Messages
|