28. All
of the following are among the ways in which an organization applies the differentiation
strategy to provide the customer with something that is unique and distinctive
from its competition except:
|
a.
|
create a higher quality product
|
|
b.
|
design a technically superior product
|
|
c.
|
develop a special appeal for the product
|
|
d.
|
undercut competitor's prices for
comparable products
|
ANS: D
29. Starbucks
coffee uses a design.
|
a.
|
networking
|
|
b.
|
focused
|
|
c.
|
differentiation
|
|
d.
|
geographic
|
ANS: D
30. Span
of control
|
a.
|
refers to the number of people reporting
directly to a person.
|
|
b.
|
is the right to make a decision.
|
|
c.
|
is the expectation one has for a
subordinate’s work.
|
|
d.
|
is an chart showing relationships among
levels
|
ANS: A
31. Which
of the following strategies is (are) designed to target industry wide markets?
|
a.
|
low-cost
|
|
b.
|
differentiation
|
|
c.
|
both of these target industry wide
markets
|
|
d.
|
neither of these target industry wide
markets
|
ANS: C